A three-minute check
- Open a public page of the site where you installed the tracking tag, once, in your browser.
- Open the Realtime tab in the app. Visitors from the last 30 minutes, the pages being viewed, and ecommerce activity (product page → cart → checkout → purchase) appear right away.
- The ”● N now” pill in the header uses the same data (last 5 minutes).
Try it yourself — open a product page → add to cart → go to checkout — and you’ll see the ecommerce events tick up in order. This is the best check right after installing tracking.
Check the setup status
The banner at the top of the dashboard, or “Manage sites → Settings”, shows the status of tracking tag installation / revenue amount import / GA4 import. If it says “Tracking is working (last received …)”, data is arriving.
Why data isn’t arriving
| Symptom | Common cause | Fix |
|---|---|---|
| Nothing shows in Realtime | The tag isn’t inside </head> / a different site ID was pasted | Check n.js and data-site in the page source. Do they match the value under “Manage sites → Settings → Tracking snippet”? |
| Nothing shows on a local or staging environment | By design. On localhost, *.local, and the like, we don’t track, so production numbers aren’t polluted | Check on the public site |
| Only purchases aren’t recorded | No tag on the order-complete page / the complete page ends on a different domain (a payment provider’s page) | Add the tag to the complete page too. If it ends on a different domain, contact us |
| Numbers are slightly lower than your admin | An ad blocker or extension is blocking sends (a few percent in practice) | This isn’t something to fix, and cookie-based analytics tools are affected the same way. The authoritative count comes from order data |
| Orders aren’t arriving (WooCommerce) | The server restricts outbound connections / WP-Cron isn’t running | WooCommerce troubleshooting |
Avoid double counting
If a later funnel stage is larger than an earlier one, or visits have clearly doubled, there may be two tags installed. Search the page source for n.js and keep only one (if the plugin or app installs it, remove the hand-pasted one).