Practical articles on growing ecommerce revenue, with more on the way.
A real-browser survey of 114 major Japanese ecommerce sites. GA4/GTM 96%, leftover discontinued UA 46%, median 7 tags, consent banners 25%, median load 3.9 seconds. Sites with 40+ external domains load 3x slower.
Read more →Five numbers are enough for a weekly GA4 check. Three make revenue (sessions, conversion rate, average order value) and two show where people leak out along the way (cart-to-purchase rate, product-page add-to-cart rate). Here's where each one lives in GA4 and what to decide after you look.
Read more →You installed GA4 and never open it, or open it and don't know what to look at. There are three reasons ecommerce analytics ends up "doing nothing" — and a 15-minute weekly routine that fixes it before you buy another tool.
Read more →The order count in your store admin and the conversion count in your analytics tool don’t agree. Nothing is broken — they count on different “layers.” Here is how revenue, transactions, CVR and AOV fit together, so you stop misreading your ecommerce numbers.
Read more →More analytics tools now call themselves “cookieless.” But what actually changes when you drop cookies, and what stays the same? Whether you still need a consent banner, how Safari’s ITP and ad blockers fit in, and how “users” get counted differently — laid out for ecommerce operators.
Read more →GA4 is powerful, but many ecommerce teams tell us they “look at it, yet can’t tell what to do next to grow sales.” NextRise Analytics shows your numbers in a way that maps to ecommerce revenue, then hands you concrete improvement cards. Here is an overview of what it does.
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