Filtering
From ”+ Filter” under the site header, you can filter by the following.
- Source (channel, source / medium, campaign)
- Landing page, viewed page, site search term
- Device (mobile, desktop, and so on)
- New vs. returning
- Country, region
- Day of week, hour of day
You can stack multiple conditions. In the Acquisition, Pages, and Users tables, clicking a row also filters by that condition (select several and they’re combined as “any of”). While a filter is applied, the KPIs, trend chart, and the tables on each tab show numbers only within that condition.
Saving a segment
Conditions you use often can be saved under a name with ”+ Save current filter”. Saved segments line up next to ”+ Filter” and can be applied with one click.
Examples:
- “Mobile × search” — check the CVR of mobile search users every week
- “Via email” — confirm revenue after a newsletter send
- “Landed on a product page” — watch drop-off on ad landing pages
What doesn’t change while a filter is applied
- Improvement cards don’t follow filters. Cards are chosen across the whole site, over the last 28 days. If we re-selected them within the filtered range only, the population would shrink and the cards would be swapped out wholesale, making them useless as a priority order. Within each card, the target pages and sources are named explicitly.
- Overview revenue, transactions, and AOV are built from tracking rather than orders while a filter is applied, because orders don’t record “where the visitor came from”. The totals won’t match the unfiltered ones.
- Breakdowns for the period imported from GA4 aren’t available while a filter is applied (we don’t hold combinations of breakdowns). While filtering, only numbers from the day you installed the tracking tag onward are shown.